With the first half of 2017 well and truly behind us – you may find yourself checking in on those forgotten resolutions, doing your tax or taking advantage of mid-year sales. It’s also a great excuse to declutter and reorganise your workspace and home. Whilst there’s no denying a certain satisfaction when admiring your newly coordinated wardrobe (maybe that’s just me), it might be time to turn your attention inside your beauty bag.
When was the last time you checked the expiry date on your cosmetics? Better yet, did you even know they had one?
Whilst it may be your favourite mascara or foundation, two years on its most likely doing more harm than good. Products have different longevities depending on a number of factors, such as product type, quality and how they’re stored. Taking 5 minutes to consult your cosmetics could save you from possible health issues and nasty skin irritations.
Below we have listed the main perpetrators and their ‘TTT’ (time to toss).
Mascara and Liquid Eyeliners
When it comes to mascara and liquid liners its best to give them the ditch after 6 months. The moist environment is perfect for bacteria growth, and the exposure to air on each use depletes the moisture content in the product causing it to dry out and clump.
TTT = 6 months
Foundations, BB Creams and Tinted Moisturisers
These products can vary based on a number of factors, however the more TLC you give your foundation the longer it will last. Keeping air exposure as low as possible will prevent your foundations from oxidising (easily identified by the colour changing). Try find foundations with pump bottles, or ensure you place lids on bottles immediately after using. Heat can spoil most foundations, so try to keep out of sunlight or locations that heat up (I’m looking at those of you who keep a makeup stash in the glovebox of the car).
TTT = 12 – 18 months
Pressed powders, Eyeshadows, Brozer and Blush
Powders are dry and therefore tend to have a longer lifetime, as long as you treat them nicely. Always use a brush when applying powder products (who knows where your hands have been), and remember to sanitise between use. If you like to splurge on makeup, powdered products are worth the extra cash as they should last the longest. Investing in quality products can also have added bonuses. For example Jane Iredale powders – our preferred choice of Mineral Makeup – protect against bacteria.
“All our powder based products are inert, which means they cannot support or harbour bacteria, so they can remain in your makeup bag for up to two years once opened.” – Jane Iredale Australia
TTT = 18 to 24 months
Keep in mind this is a general guide – ultimately when it comes to cosmetics, using your head is always best. If your products show signs of colour change, separation or clumping/dryness, chances are they’re no longer doing their job.
You wouldn’t drink milk months past its expiry – same rules apply to that foundation you’ve had hanging around for years! Time to say goodbye.
The plus side of a cosmetic cull? It’s a great excuse to hit the shops! To shop our Jane Iredale Mineral collection Click Here